Tuesday, December 9, 2014

Communication, Marketing And The Dreapta Foot Forward

I have been reading a few articles on what makes you look fat and how to care for your tresses. And I thought, wow.. These are the need of the hour for the modern woman. All said and done, if it's your bad hair day and if you look fat, what else you got... :(

Then I read about the rape of a woman by a Uber taxi driver in, where else?, Delhi. And Uber's response that the company carries no liability insofar as the behavior of the drivers are concerned. Any personal damages suffered by the passenger is to taken up with the driver and/or the owner. And not with Uber. And this is the same company till yesterday mentioned that it's the safest rides on the road

No, I am not saying Uber is any less safe than other taxis. Delhi is an awful place for any man, woman or child or cat. Nevertheless, when an entity that proclaims itself to be the safest and also says that it is not responsible for the safety of the passengers (only the driver / owner of the taxi is responsible), one wonders...

I am reminded of an advertisement for bharatmatrimony.com which I see on TV. "Hum unse milate hai jo aapko samjh paate hain"  - we connect you to such people who understand you
If a marriage with a partner you found on bharatmatrimony doesn't work, do you get to sue Bharatmatrimony? How different is a Bharatmatrimony from Uber? Both seem to claim things which they cant follow through ("safety" in the case of Uber and well, aaah ummm, connecting you with right partners in the case of Bharatmatrimony). 

Who are these people, companies who say all those cute words but are very sure that they will not be accountable for those words? How many other such people are there around us?

The point is that there are some assertions made by entities which sound very good but they will not put it on paper. How do you know which assertions belong to this kind?

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