Fake Footwear On Flipkart

I came across this article today.  https://m.indiatimes.com/news/india/us-footwear-brand-drags-flipkart-to-court-for-allegedly-selling-fake-products-on-high-discount-336443.html# 

Credibility of the intermediary is affected by the quality of entities it connects. True, a brokerage house isn't responsible for bringing the seller of a shoddy company to the market place. That's the job, perhaps, of SEBI. A shoddy company,  like shell companies, can be barred from the marketplace. 

But then how does one bar a shoddy seller of (fake) goods? Consumer protection forum?